LICENSE LEGENDS: CHRISTY TOWELS

WHAT
• 235,942: Number of U.S. cotton towels sold under the Christy brand in the UK in 2013.
• $5.1 million: The sales value of the COTTON USA towels.
• 426: Number of bales of U.S. Pima cotton sold in 2014 to make Christy towels.

HOW
• COTTON USA licensee Christy switched to U.S. cotton to promote its premium home textiles.


THE SUBSTANCE

U.S. PIMA COTTON

COTTON USA promotions in the UK sold nearly 236,000 Christy brand premium U.S. cotton towels. Successful promotions with Christy expanded U.S. cotton exports by an estimated 426 bales of U.S. Pima cotton in 2014, valued at approximately $425,000, up from 297 bales in 2013.

TERRY TOWELS

Christy is England’s original towel manufacturer and has steadily increased its U.S. cotton use since becoming a COTTON USA licensee in 2007. Its sales of COTTON USA towels from July 2013 through June 2014 increased by 9% in volume and 5.9% in value on the year.

QUALITY PARTNER

Christy is just one of hundreds of COTTON USA licensees that partner with CCI because the COTTON USA program not only expands U.S. cotton exports, but improves its bottom line. 

“Christy is just one of hundreds of COTTON USA licensees that partner with CCI because the COTTON USA program not only expands U.S. cotton exports, but improves its bottom line.