LICENSE LEGEND: A JAPANESE RETAILER QUADRUPLES USE OF U.S. COTTON TAGS

WHAT
• 2353: Additional bales of cotton required for increased COTTON USA labeling
• $1.8: million The value of increased sales
• 3.1: million  Total cotton labels now required

HOW
• The company’s sourcing leaders participated in the COTTON USA Fiber Education Tour


THE SUBSTANCE

ON THE UP
When the sourcing team at leading Japan retailer AEON participated in a COTTON USA Fiber Education Tour, they shifted the cotton content of their innerwear to 100 percent U.S. cotton, including men’s innerwear in 2010 and children's wear in 2011. This increased their COTTON USA-labeled units to 3.1 million: 2,353 more bales purchased, at a value of $1.8 million. All AEON licensed COTTON USA products, including T-shirts, underwear and polo shirts, now boast 100% U.S.-grown cotton.

DIFFERENTIATE
Apparel and home furnishing products made in China increasingly dominate the Japanese retail market. COTTON USA has responded by providing leading retailers like AEON, and their supply chain professionals, an opportunity to distinguish themselves through better quality and traceability, increased management oversight into their supply chain, and greater specification of fiber content and origin.

EDUCATE
The U.S. sourcing visits were so compelling for AEON’s leaders that the company is now funding similar trips for an expanded group of buyers. The COTTON USA-funded Fiber Education Tours bring foreign retailers and trading companies to the U.S. Cotton Belt to showcase the technology, quality and cost advantages of U.S. cotton, demonstrate U.S. cotton sustainability practices, and further deepen the U.S. cotton industry’s relationships with foreign customers.

“After AEON joined the COTTON USA Fiber Education Tour they shifted the cotton content of their innerwear to 100% U.S. cotton.”