LICENSE LEGENDS: U.S. COTTON BLANKETS THE CHINESE MARKET

WHAT
• $590,000: Recent sales of U.S. cotton fiber sold to China for blankets
• 92,550: Number of U.S. cotton blankets recently produced in China

HOW
• Three Chinese home textile companies joined the COTTON USA licensing program
• The blankets are all marked with pride: COTTON USA


THE SUBSTANCE

TRIPLE THREAT
Three home textile companies in China joined the COTTON USA licensing program to source U.S. cotton yarn for blankets—and the resulting sales for U.S. mills were major.

The COTTON USA licenses for Ibena Shanghai, Luolai Home Textile Co. Ltd. and Hunan Mine Home Technology Co., Ltd generated sales of U.S. cotton fibers worth an estimated $590,000.

That’s 92,550 U.S. cotton blankets and the equivalent of about 630 bales of cotton.

TAG THAT
Every one of these blankets will be marketed under their individual brand names and tagged with pride: COTTON USA. The blankets will be sold in shops throughout China—raising awareness of U.S.-grown cotton to an expansive market.

CCI Shanghai’s partnership with these licensees promotes COTTON USA to their customers and further expands local demand for products made of U.S. cotton.

LICENSE TO THRIVE
Brands that obtain COTTON USA licenses benefit fully from Cotton Council International’s (CCI) trade services and promotional support. This trio of Chinese companies plugged into CCI’s global network to locate suppliers of U.S. cotton yarn that met their respective product specifications.

CCI’s sourcing support to these partners not only facilitated cotton use along the cotton textile and apparel supply chain, but also delivered collaborative consumer promotion campaigns that increased visibility and consumer demand for U.S. cotton products.

BIG PICTURE
CCI’s COTTON USA licensing and promotions are part of a comprehensive market development plan designed to enhance U.S. exports, increase U.S. farm income and expand U.S. jobs. Independent studies reveal that for every dollar spent by USDA cooperators, including CCI, U.S. exports deliver a 35-to-1 return on investment. That means over $1B in cotton exports and an additional 7,000 jobs to the U.S. economy.

“Three home textile companies in China joined the COTTON USA licensing program to source U.S. cotton yarn for blankets—and the resulting sales for U.S. mills were hefty.”