The COTTON USA Mark
Because cotton pushed into the system is virtually indistinguishable from other growths, CCI created a vehicle for identifying products made from U.S. cotton and “ingredient branding” those products through all stages of processing and marketing. This vehicle, the COTTON USA Mark, identifies and distinguishes superior products made from cotton grown in the USA, the world’s largest supplier of high quality cotton and the leading innovator in enhancing the performance of cotton products. The use of the COTTON USA Mark is limited to quality, 100 percent cotton products that contain at least 50 percent U.S. cotton.
The Mark was launched in 1989 with a multi-million dollar advertising campaign aimed at creating cotton quality awareness in key global markets and increasing demand for U.S. cotton and cotton products at both trade and consumer levels. Our goal from the beginning has been to promote the health of the U.S. cotton industry by continually building upon win/win relationships with manufacturers and marketers of cotton brands around the globe. Our vision has been a world in which ever-increasing numbers of people regard the COTTON USA Mark as a trustworthy brand and consider products containing U.S.-grown cotton central to their daily lives.
Since then, the COTTON USA Mark has grown to its current stature as the symbol of quality and value in apparel, home furnishings and other products. The COTTON USA Mark and the slogan “Look for the COTTON USA Mark only on quality pure cotton products” have become a call to action for discerning customers who appreciate the advantages of combining quality with versatility and value. The Mark has become associated with products that offer contemporary style, natural beauty, engaging fashion and manufacturing excellence. CCI’s increasing success in its endeavors makes everyone a winner, from the U.S. cotton grower and exporter to the spinner, brand and retailer around the globe.
Click to listen how the COTTON USA Mark symbolizes the high performance of U.S. cotton and cotton products:
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