U.S. Cotton Booth Engages Apparel Supply Chain at Intertextile Shanghai
Cotton Council International (CCI) and Cotton Incorporated joined forces to promote U.S. cotton products and showcase the latest fabric and color trends at Intertextile Shanghai Apparel Fabrics from Oct. 21-24. The show attracted more than 3,700 exhibitors from 35 countries. Forty-three of CCI’s key licensees in the China & Hong Kong region participated in the show, and CCI identified eight potential COTTON USA licensees across the supply chain.
During the exhibition, Cotton Incorporated held a lecture on product trend forecasts for 2015/16 Spring/Summer, while Supima featured their quality U.S. Pima cotton products at the joint booth. COTTON USA licensees Central Fabrics Company Limited, Sanyang Textile Company Limited and Wuxi No. 1 Spinning Mill displayed an array of products at the booth, strengthening U.S. cotton’s presence at the show.
CCI highlighted products from manufacturers and brand licensees including: Minipeace, Betty Boop, Elle, Levi’s Kids, Teelocker, Fujian Federation, Septwolves, Nautica, Peacebird, Devil Nut, Dazzle, Diamond Dazzle, Dizzit, JNBY, Miidii, Snoopy Girl, Huafu and New Jersey.
A noticeable trend at this year’s show was the increased volume of visitors from new sectors of the supply chain to the U.S. cotton booth, seeking partnerships along the entire U.S. cotton supply chain. Interest from India to source high quality U.S. cotton, U.S. cotton yarns and Chinese fabrics made from U.S. cotton was high. Sustainability and innovation were key focuses of this year’s fair, with trend forums, seminars, fashion shows and a Planet Textile Conference integrated into the program.
An independent survey during the show conducted by industry publication Inside Fashion indicates a clear trend throughout the textile supply chain down to retail for a return to cotton demand and sourcing, regardless of price. Sourcing from China appears to be regaining strength.
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Cotton Textile Industry Leaders Converge in Hong Kong
CCI hosted an industry gathering in Hong Kong, bringing together more than 50 industry leaders representing the entire global cotton textile supply chain. Attendees exchanged current information, views and experiences regarding the latest sourcing directions. Leading industry publication Inside Fashion covered the event.
COTTON USA licensees from companies including Bar Jeans, Base Wealth, Central Textiles Group, Datsun Weaving, Edward Group, Esquel, Fountain Set, East Asia, Golden Dragon, International Commercial Coordination, LST Laser Systems, Messe Frankfurt, Olah Inc., Prosperity Textile, Sanyang Textiles, Tai Hing, Tesco International, Texwinca and Wah Fung exchanged industry updates along the textile supply chain.
All participants expressed their appreciation to CCI for arranging this valuable platform for textile peers to exchange views and to build networks among industry colleagues.
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U.S. Cotton Yarn Takes Center Stage During U.S. Mill Tour to China
Following the success of last year’s U.S. Mill Tour to Shanghai, China, Cotton Council International (CCI) organized a comprehensive COTTON USA Supply Chain Marketing event in Guangzhou from October 8-12. With CCI’s assistance, U.S. spinners Buehler Quality Yarns, Frontier Spinning and Parkdale met with 25 new Chinese companies and visited six factories in the Guangzhou area.
During the event, Cotton Incorporated gave a detailed presentation on the attributes of U.S. open-end yarn while Buehler outlined the benefits of Supima yarn for high-quality products. CCI presented information on U.S. cotton production and spinning locations. Following the one-and-a-half-day private trade fair, U.S. mills toured a variety of factories, met with purchasing managers and discussed product needs.
Since the first U.S. cotton yarn trip to China in 2012 facilitated by CCI, U.S. manufacturers of cotton yarns have increased U.S. cotton exports to China by 192 percent for a total to date of 173,000 bale equivalents. Sales in the first eight months of 2013 of U.S. cotton yarns have reached $120 million, well ahead of the $44 million at this same time last year and the $84 million total for 2012. The climate for imported cotton yarn to China remains excellent.
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Denim Company Joins COTTON USA Licensing Program in Hong Kong
CCI recruited Base Wealth Ltd. as a COTTON USA licensee after the Kingpins Quality Denim Show held August 13-14 in Hong Kong. This denim fabric manufacturer consumes approximately 2,650 bales of U.S. cotton.
Base Wealth Ltd. manufactures, exports and produces high quality denim fabrics for the United States, Europe, Hong Kong and Mainland China. To cope with the rapid changing environment in the denim industry, they are working closely with COTTON USA yarn suppliers in Hong Kong and employing the latest state-of-the-art technology to deliver the best quality denim available in the market. Their key customers include Abercrombie & Fitch, Hollister, G-star, Sean John, Roca Wear, Billabong, Tommy Hilfiger and Michael Kors.
The Kingpins Quality Denim show in Hong Kong is held twice a year and features a highly-edited selection of denim fabric mills from the United States, Japan, China, India, Morocco, Mexico and Europe. The show in August also attracted the participation of other COTTON USA licensees, including Central Fabrics, Zibo Lanyan, Kurabo, Prosperity, Qian Jin and Deyao.
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CCI Conducts Cotton Fact-Finding Trip to Xinjiang
CCI toured cotton fields, observed ginning facilities and met with industry officials in Xinjiang, China’s preeminent cotton-growing region.
Xinjiang grows up to 60 percent of China’s cotton, with 100 percent of the 2013 crop going into state reserves. Discussions are ongoing across cotton-related entities regarding next year’s cotton policies. It is widely thought that the current “temporary” reserve policy will be phased out as soon as an alternative mechanism has been decided and put into place.
The Xinjiang Cotton Association hosted a tour of Upland cotton fields in Chang Ji. CCI also met with Esquel, the world’s largest men’s shirt exporter, which operates integrated facilities in Xinjiang from seed development and ELS production to ginning and spinning.
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Visitors Admire U.S. Cotton Home Textiles at Intertextile Shanghai
Cotton Council International (CCI) showcased quality U.S. cotton-rich home textiles in collaboration with COTTON USA licensees at the 19th Intertextile Shanghai Home Textiles trade show. The COTTON USA booth at this show gives U.S. cotton a strong foothold in China’s home textile sector – a steadily increasing segment for domestic consumption of cotton-rich fabrics.
This year, more than 1,320 exhibitors from 31 countries exhibited in the show – including 345 international suppliers – signifying that despite continued economic uncertainty, buyers continue to seek out opportunities in the Chinese market.
Designed to present U.S. cotton home textiles in a comfortable household setting, CCI’s booth conveyed the theme of this season’s COTTON USA campaign: “Come Home to U.S. Cotton!” COTTON USA licensees Shanghai Imagine and Ibena Shanghai joined CCI in exhibiting at the booth. CCI also displayed products manufactured by additional COTTON USA home textile licensees: Casablanca, Dinosaur, Esprit, Golden Sun, Hong Liu, Loftex and Hebei Yong Xiang, Sunvim and North Home.
With the development of the home textile market in China, textile manufacturers are looking for quality fiber and new technologies to introduce products that meet consumers’ ever-changing demands. U.S. cotton maintains a strong reputation in the industry given its quality and strict production regulations.
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CCI Promotes U.S. Cotton Denim in Hong Kong
CCI joined five COTTON USA licensees at the Kingpins Quality Denim Show in Hong Kong to promote U.S. cotton denim fabric and apparel. CCI’s booth attracted enquiries on COTTON USA licensees’ products from sourcing offices and buyers representing Esprit, Hugo Boss, Li & Fung, Mast Sourcing, Next Sourcing, s.Oliver Asia, Ralph Lauren and Zamira.
Central Fabrics, Denim Bar, Datsun, Golden Dragon and H.W. Textiles, all COTTON USA licensees, displayed their quality denim fabric and apparel at CCI’s booth. The show also attracted other COTTON USA licensees’ participation, including Central Fabrics, Zibo Lanyan, Kurabo, Prosperity, Qian Jin and Deyao.
The Kingpins Quality Denim Show has been held biannually since 2004 in Hong Kong and showcases a premiere selection of denim fabric mills. The show provides a platform for networking and discussing the latest technologies relating to denim.
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COTTON USA Adds Licensee in Hong Kong
CCI recruited Texwinca, one of the largest cotton knit fabric producers in the world, as the latest COTTON USA licensee in Hong Kong. CCI has signed 15 licensees in China and Hong Kong who consumed approximately 44,520 bales of U.S. cotton in the first half of 2013.
Texwinca, also one of largest users of cotton fabrics in Hong Kong, joined the COTTON USA Mark licensing program to identify new U.S. cotton suppliers and customers. Texwinca’s business covers cotton yarn dyeing, fabric knitting, dyeing and finishing services, and retailing and distribution of casual apparel segments.
CCI will support the sales of COTTON USA-labeled products from licensees through targeted consumer promotions. COTTON USA promotions enhance consumers’ understanding of the benefits of U.S. cotton as a natural and sustainable fiber and stimulate U.S. cotton demand along the textile supply chain.
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Chinese Textile Executives Tour U.S. Cotton Belt
CCI led 10 representatives from seven of China’s largest mills and two Hong Kong mills on a tour of the U.S. Cotton Belt June 9-16 as part of a COTTON USA Special Trade Mission. The participants viewed U.S. cotton production, processing and marketing and met with U.S. exporters. China is U.S. cotton’s largest export customer.
This event seeks to enhance trading ties between the U.S. cotton industry and key overseas textile manufacturing customers – with a goal of capturing additional market share for U.S. cotton.
The 10 executives and a representative from China Textile News in Beijing began their tour in New York with a CCI briefing and an ICE Futures seminar. They observed cotton research in North Carolina, toured the USDA cotton classing office in Tennessee and visited a farm in California’s San Joaquin Valley.
They also met with exporters in the four major Cotton Belt regions and with the following industry organizations: National Cotton Council, American Cotton Producers, Cotton Incorporated, American Cotton Shippers Association, Southern Cotton Growers Association, Texas Cotton Association, Plains Cotton Growers Association, Lubbock Cotton Exchange, AMCOT, Western Cotton Shippers Association, San Joaquin Valley Quality Cotton Growers Association and Supima.
At the conclusion of the tour, all of the delegates expressed their deep appreciation for the U.S. industry’s highly coordinated, regulated and cooperative cotton system. They also expressed their commitment to working with the U.S. industry in the future.
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Cotton Conferences in China Highlight Global Industry Updates
CCI participated in the China International Cotton Conferences in Qingdao and Nanjing, China, to stay abreast of developments in China’s cotton industry and the global cotton textile supply chain. CCI exchanged dialogue on the U.S. cotton industry, continuing the cooperative relationship between the United States and China in the cotton textile industry.
A prominent topic raised during the conferences was China’s intention to accelerate urbanization of the country, creating metropolises where an expected 70 percent of China’s population would converge by 2025. This would decrease arable land allocated for food and fiber, thus increasing the need for imported resources and commodities.
Around 400 delegates attended the conference in Nanjing, which focused on fiber development, China’s cotton reserve policy, economic trends, cotton production in the United States and China, and the transformation of China’s textile industry. The event, hosted by the China National Textile and Apparel Council (CNTAC), provided a valuable forum for direct exchange with industry leaders from around the world.
CCI Executive Director Kevin Latner delivered a presentation on “Development and Supply/Demand Trends of Global Cotton Trade” and met with Chinese counterparts to exchange information on how the United States and China can work more closely together to enhance our bilateral cotton trade.
Nearly 1,000 people – including scholars, government officials and cotton and textile industry representatives from 17 countries – attended the subsequent conference in Qingdao. The China Cotton Association, the China National Cotton Exchange and the Research Center for Rural Economy of Ministry of Agriculture organized this biennial meeting, the eighth one since 1999. Speakers analyzed policy-making relating to China’s agricultural product trade and cotton and textile policies, as well as the outlook for the global cotton and textile industry.
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“Naturally Connecting the World” PR Campaign in China Generates Excitement About U.S. Cotton
CCI China’s “Naturally Connecting the World” campaign connected COTTON USA to stakeholders along the textile supply chain. The program included promotional activities that featured the entire cotton supply chain. The first phase, “Naturally Connecting You” successfully garnered consumers’ engagement, which received 8,946 snapshots with 82,044 participants and reached 485,513 total page views. The second phase, “Naturally Connecting the Supply Chain” drove attention from upstream and downstream licensees. The third phase influenced people to engage into the “Naturally Connecting the World” Campaign. CCI’s Ambassador, Da S, shot CCI’s new promotional video and created CCI’s theme song with the renowned Chinese singer and songwriter Yang Kun.
The whole campaign generated around 400 media clippings and received PR value estimated at $8.8 million. As of June 30, CCI micro-blog has generated about 12 million impressions. CCI China’s “Naturally” campaign is a three-year progressive promotion program, which started in 2008. The campaign has received attention among consumers in different cities in China and further enhanced awareness of COTTON USA. The PR value generated from the campaign in year 2008/2009 and 2009/2010 are amounting to $3.6 million and $7.9 million respectively, with total third party contributions of approximately $ 2.4 million.
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COTTON USA Holds Gathering for Cotton Textile Supply Chain in Hong Kong
CCI's event in Hong Kong gave those in the cotton textile supply chain an opportunity to share experiences and information during these challenging times for our industry when cotton prices show no sign of cooling off. CCI China & Hong Kong have spent an increasing amount of time developing the Chinese market for mill and brand licensees. A number of COTTON USA licensees in Hong Kong have either moved their operations to China or have closed down spinning mills. Hong Kong, nevertheless, remains an important hub for textile companies, retailers, sourcing offices and brands. Nearly 50 people attended, representing all segments of the cotton industry. Guests commented that this type of networking platform provided by CCI is invaluable, and led to new contacts resulting in sales of bales of U.S. cotton.
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COTTON USA Buyers Tour to China Fast-Tracks the Sourcing Process
The COTTON USA Supply Chain Marketing (SCM) Program hosted its fifth Buyers Tour to China in June, the largest apparel buyers' tour recorded in the history of the SCM Program. The event enabled buyers representing 25 brands and retailers, including Benetton, Debenhams, Max Mara, M&S, Polo Ralph Lauren and Quiksilver, to conveniently explore the advantages of sourcing U.S. cotton-rich garments from a wide range of selected suppliers. This year's tour differed from previous years, as suppliers from other parts of Asia with strong textile economies such as Japan, Indonesia, Thailand and Vietnam were also invited, a move that was well received among the attendees. The week opened with an extensive briefing session that included introductions to CCI and new Cotton Incorporated product developments. The briefing session continued with a one-and-a-half day trade show and two days of factory visits in Hangzhou and Guangzhou where the buyers were able to inspect a number of selected companies' manufacturing facilities, and view U.S. cotton-rich woven fabrics and garments.
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COTTON USA “Naturally in Love” Campaign Successfully Concludes in Beijing
CCI China held a fashion wedding party for the winning couple of a COTTON USA online video competition, culminating a series of COTTON USA "Naturally in Love" themed promotional events over the past eight months. CCI's "Naturally in Love" PR campaign promoted fashionable, natural U.S. cotton to Chinese consumers. The wedding, presented by fashion icon and COTTON USA ambassador Miss Xu Xiyuan (Da S), featured an exquisite all-cotton wedding dress designed by CCI, Da S and Alex Wang. The event also served to display the latest COTTON USA licensee ranges, including special COTTON USA honeymoon pieces designed with a modern art perspective. In addition, eight COTTON USA licensees organized a fashion show to honor the newlyweds. Models wore outfits by COTTON USA licensees Lotto, Ivy House, JNBY, Dazzle, Casablanca-Home, Croquis, Vigoss USA Jeans, Nautica and Dinosaur. The entire show illustrated the comfort, multi-functionality and fashion of cotton. Approximately 136 media representatives and 70 guests, including representatives from China's cotton industry and Beijing's ATO, attended this event. The COTTON USA "Naturally in Love" campaign began in 2009 as a follow-up to the 2008 COTTON USA promotion "For Nature, Therefore the Future."
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Third COTTON USA Cotton School Held in China
More than 150 guests from the U.S. and China attended the third COTTON USA Cotton School in Haikou, China, on April 22-23. The School gathered leading mills and manufacturers in China's textile and apparel industry to explore the U.S. cotton market perspectives in China. Representatives of the U.S. Embassy's Agricultural Affairs Offices in Beijing and Guangzhou also participated. Similar to the previous two China Cotton Schools in 2006 and 2008, this year's School invited experts from the U.S. and the region to deliver presentations on a wide variety of topics on U.S. cotton. Topics included the U.S. cotton classification system, cotton flow and processing, futures and option markets, the U.S. retail market and the global cotton supply chain. Featured speakers represented ACSA, AMCOT, USDA, Supima, Cotton Incorporated, the National Cotton Council and CCI.
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COTTON USA “Naturally in Love” Fashion Show in Beijing Highlights U.S. Cotton
More than 300 guests attended the COTTON USA fashion show, which connected people from the cotton industries of the U.S. and China with famous fashion, home textile, sports and children’s wear brands. Nine COTTON USA licensee brands participated in the event: Lotto, Casablanca-Home, K-Swiss, Ivy House, Dazzle, Croquis, JNBY, Nautica and Dinosaur. A highlight of the event was the announcement of the winner for the “Naturally in Love” online video competition, six-year-old Zhang Ruxin. She will star in an upcoming television commercial alongside COTTON USA brand ambassador Da S. This event signified the completion of the first phase of CCI’s year-long “Naturally in Love” campaign, designed to raise awareness of COTTON USA and its registered licensees, while bringing consumers together through a shared love of U.S. cotton and a natural lifestyle. The focus of the first phase was an online video competition, and phase two will include a second consumer-interactive online video contest.
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