U.S. Yarns and Fabrics Capitalize on the FTA in Colombia
The COTTON USA Sourcing Program promoted U.S. cotton yarns and fabrics at the 25th annual ColombiaTex trade show in Medellin. This was the first show since the U.S.-Colombia Trade Promotion Agreement went into effect, giving the U.S. cotton industry an added opportunity to generate business at the event.
High traffic volume pavilion placement ensured that the COTTON USA Sourcing Program’s 14 participating U.S. mills and their logos received exposure. The COTTON USA Mark was also featured on a double stand in a new pavilion at the show and on the 11,000 bags and exhibitors’ guides. CCI’s exposure at ColombiaTex generated $476,000 in earned advertising value for the COTTON USA Sourcing Program. CCI will monitor reports from trade generated through introduction at ColombiaTex but initial indications point to a successful show.
Cotton Incorporated conducted eight presentations on “Color, Silhouettes and Texture Trends Spring – Summer 2014.” Cotton Incorporated also led a conference on the “U.S. Retail Apparel Outlook,” which gathered 270 people from the regional textile industry. Approximately 15,000 people attended the show.
Ten U.S. textile mills participated in the COTTON USA pavilion at the show: Alamac American Knits, LLC; American Denimatrix, Buhler Quality Yarns Corp.; Carolina Cotton Works, Inc.; Cotswold Industries; Frontier Spinning Mills, Inc.; Hamrick Mills, Inc.; Parkdale; Swisstex; and Zagis USA.
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COTTON USA Western Hemisphere Sourcing Fair Connects U.S. Mills with Retailers and Apparel Manufacturers
The COTTON USA Western Hemisphere Sourcing Fair brought together nine U.S. mills, seven U.S. retailers, one European retailer, four Latin American retailers and 39 apparel manufacturing companies from Colombia, the Dominican Republic, El Salvador, Guatemala, Honduras, Mexico and Peru. This was the second Sourcing Fair that took place in Colombia, in order to take advantage of the recent FTA between Colombia and United States.
Participating companies included: U.S. mills - Alamac American Knits, American Denimatrix, Antex Knitting Mills, Buhler Quality Yarns, Frontier Spinning Mills, Hamrick Mills Inc., Parkdale, Tuscarora Yarns and Zagis USA; Retailers - Cabela’s Inc., Casual Male, J. Jill, Lands’ End Inc., Nordstrom, Phillips-Van Heusen and Zumba Fitness (United States); Benetton Brazil (Europe); and Almacenes Paris, Falabella, La Polar and Ripley (Latin America).
CCI held a dinner the first day to welcome more than 110 attendees to the Sourcing Fair. P. Michael McKinley, U.S. Ambassador to Bogotá, Colombia, gave the opening remarks. The Fair included a conference session with a panel of experts from Alston & Bird LLP, A.T. Kearney Inc., Cotton Incorporated and Yiyang Trading. The panel addressed important textile and apparel agreements for Latin America and Europe, the cotton price situation, and an outlook on Western Hemisphere textile, U.S. retail and apparel, and Latin American retail and apparel.
Following the seminar, the U.S. mills and retailers met with CBI, Mexican and Andean textile and apparel executives in private meetings to discuss business opportunities. Over a period of about 10 hours, 700 individual meetings took place. Cotton Incorporated also supported the event by answering questions about cotton product developments.
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COTTON USA Sponsors the Eighth Textile Forum in Peru
ADEX, the Peru Exporters Association, organized the event, which attracted 210 key industry attendees including important U.S. cotton consumers. The event covered topics such as marketing strategies for the fashion world and Brazilian, Japanese, Danish and Netherlands market opportunities. Also, a panel of experts discussed the current textile situation in Peru. The COTTON USA Mark was highlighted throughout the event via the ADEX website, banners, and branded materials provided to participants such as notebooks, pens and folders.
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“Closet Share 2011” Analyzes Colombian Consumers’ Wardrobes
The first such study CCI conducted in Colombia examined four product categories: jeans, khakis, underwear and home furnishings. The study showed that 27 percent of a woman’s closet is made up of underwear, while underwear makes up 23 percent of men’s closets. Jeans make up approximately 16 percent of both men’s and women’s closets. Additionally, Colombians own an average of about eight pairs of jeans. An important finding is that the concept of quality is not related to a garment being long-lasting, but with how long it looks fresh. Respondents felt that if the garment “looks like new,” it is of good quality. For Colombians, clothing purchases are not planned; it depends on personal moments, the time of the year or a whim.
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COTTON USA Connects Colombian Consumers via its Promotional Campaign
The COTTON USA campaign was launched in January 2011 to establish a unique understanding of U.S. cotton fiber among Colombian consumers. The campaign expands on the “COTTON USA Goes with You” promotion. The website www.cotttonusa.com.co received about 159,000 visits, and more than 6,400 people registered on the database as a result of online and magazine ads, as well as interaction with promotional staff at shopping malls. The website educates consumers on: U.S. cotton’s benefits, the meaning of the COTTON USA quality label on garments, and COTTON USA licensed brands. COTTON USA also created a promotional booklet highlighting cotton home products and color trends provided by Cotton Incorporated. The booklets were inserted in magazines, reaching 449,000 readers.
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CCI Promotes U.S. Cotton at Colombiamoda Trade Show
The COTTON USA Sourcing Program promoted U.S. cotton yarns and fabrics at the 22nd Colombiamoda trade show in Medellin, Colombia, July 26-28. Twelve Sourcing Program member mills were featured within the booth. The main focus of this year’s fair was “Fashion Consciences,” a place for new designers, investors, consumers and visitors to come together and form new ideas about today’s fashion. Approximately 9,500 people attended the fair, of which 3,600 were national buyers and 1,500 were international buyers. A COTTON USA ad ran in Colombiamoda’s exhibitors’ guide, which had a circulation of approximately 27,000 readers, as well as in Medellin’s newspaper, El Colombiano.
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COTTON USA Sourcing Program Promotes U.S. Cotton at Colombiatex
The COTTON USA Sourcing Program welcomed two new members to its program during the 23rd annual Colombiatex trade show in Medellín. Seven members of the COTTON USA Sourcing Program displayed samples of their products at the COTTON USA pavilion, which highlighted the benefits of U.S. cotton and cotton products.
Cotton Incorporated also participated by conducting five presentations on "Color, Silhouettes and Texture Trends Spring - Summer 2012." A second conference was presented on the current cotton price situation. Approximately 250 people from the regional textile industry attended the conferences.
The COTTON USA Sourcing Program held an industry event on the second day of Colombiatex where U.S. mills met with 61 representatives of the Andean textile industry.
U.S. mills participating with CCI and Cotton Incorporated at Colombiatex included American Denimatrix, Antex Knitting Mills, Buhler Quality Yarns, Frontier Spinning, Parkdale, Tuscarora, and Zagis USA.
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CCI Co-Sponsors Launch of Coltejer Fabrics Collection for Girbaud Brand in Colombia
CCI and Cotton Incorporated joined efforts with Coltejer and Girbaud to promote the U.S. cotton-rich denim and twill collection at Colombiatex, one of the most important textile fairs in Colombia. Girbaud is a high-end brand in Colombia that is a new COTTON USA licensee, and became eligible when they switched to Coltejor for its specially treated denim. The fabrics were finished with Cotton Incorporated’s Stay True Cotton™, Natural Stretch™ and Storm Denim™ technologies. The COTTON USA Mark and the Seal of Cotton were featured at the Girbaud booth and on the video inside the showroom. Ongoing fashion shows and eye-catching garment displays attracted a large amount of traffic at the booth. CCI garnered about $218,000 in free press from the event. The COTTON USA program works with important fashion brands, such as Coltejer and Girbaud, to promote U.S. cotton and to show the high quality, technology and style of U.S. cotton products.
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