COTTON USA TV Commercial Increases COTTON USA Mark Awareness in Thailand
CCI Thailand created a TV commercial (TVC), which ran between June and July 2009, to help consumers better understand the COTTON USA Mark. For general consumers, COTTON USA Mark awareness has increased 13 percent in two years, from 26 percent in 2007 to 39 percent in 2009. The most significant increase occurred with target consumers, women between 25 - 34 years of age. Awareness in this group increased 22 percent, from 32 percent in 2007 to 54 percent in 2009. The COTTON USA TVC, titled “The Origin,” showed that cotton products start with the cotton boll in the field and transform into comfortable cotton products consumers can feel and appreciate in everyday life.
Click the image of the COTTON USA logo to view the TV commercial (TVC) created by CCI Thailand.
This commercial is available in QuickTime format.
For more information on QuickTime format, please click here to download.
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Retailers Pinpoint COTTON USA Sourcing Opportunities in Southeast Asia
Retailers and trading companies placed $530,000 in orders of U.S. cotton-rich products during CCI's second COTTON USA Buyers Tour to Vietnam. The weeklong event in Ho Chi Minh City, Vietnam, attracted 18 European, Japanese and U.S. brands and retailers and 29 quality suppliers of U.S. cotton-rich products. The Tour enabled buyers to explore the advantages of sourcing garments from Southeast Asia, including from Korean, Taiwanese and U.S. joint venture textile companies operating in Vietnam. The Buyers Tour included briefing sessions, a trade show and visits to U.S. cotton textile and garment manufacturers in Vietnam. Surveys reveal that 98 percent of participants said they would generate new business from the event.