Texas Tech students Create U.S. Cotton Fashions During CCI-Sponsored Denim Runway Design Contest
CCI sponsored Denim Runway 2012 with Plains Cotton Cooperative Association (PCCA), in collaboration with Texas Tech University’s College of Human Sciences, Department of Design's Apparel Design and Manufacturing (ADM) program. Four Texas Tech students won for their denim designs in the following categories: women’s jeans, men’s jeans, casual and trend board. The winners were announced during the annualTECHstyle Senior Fashion Show in Lubbock, TX. Denim Runway participants received a field-to-fashion overview of the denim apparel supply chain, starting with a visit to a U.S. cotton farm and ending with a tour of the American Cotton Growers denim mill.
Jovita Lektzian, a senior from Panevezys, Lithuania, won the women’s jeans category with a design she described as “a simple, slightly relaxed fit jean with a painted and embroidered detail of the Lithuanian national stylized flower motif.” Kimberly Berry, a junior from Pleasanton, California, won the men’s jeans category with a classic, straight-leg jeans design with "commodore blue topstitching and a pirate pattern on the pocket lining." Lektzian and Berry will receive an expenses paid trip to Guatemala to attend a major apparel sourcing show andvisit PCCA’s Denimatrix jeans facility.
Caitlin Moore, a sophomore from Rowlett, Texas, won the casual category for designing a fully-lined, mid-thigh circle skirt accented with a gold zipper and stripedchiffon treatment on the sides, back and flutter sleeves. Darlene Araiz, a sophomore from Post, Texas, won the Trend Board category. Moore and Araiz received cash awards for their entries.
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U.S. Cotton Booth Attracts Attention at MAGIC Trade Show
CCI and Cotton Incorporated joined U.S. mills and manufacturers in the U.S. Department of Commerce's "Americas Pavilion" at the MAGIC trade show in Las Vegas. CCI and Cotton Incorporated promoted U.S. cotton, U.S. cotton-rich products and services from their joint booth at the show. In addition to CCI and Cotton Incorporated, members of CCI's COTTON USA Sourcing Program also joined the pavilion including Antex, Buhler Quality Yarns, Contempora Fabrics, Hamrick Mills, Mount Vernon and Parkdale Mills.
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Texas Tech Students Design U.S. Cotton-Rich Jeans for “Denim Runway”
Twenty-six students from Texas Tech University’s College of Human Sciences competed to create the most fashion-forward U.S. cotton-rich jeans for men and women in a “Denim Runway” contest co-sponsored by CCI. The two winning students from Texas Tech’s Apparel Design and Manufacturing program, in the Department of Design, will get to see how new designs go into commercial production at Denimatrix in Guatemala.
“A large amount of U.S. cotton fiber goes into the production of denim jeans, and consumers all over the world love wearing jeans,” said CCI President Wally Darneille. “This competition gave aspiring designers experience working with U.S. cotton denim fabric, in addition to exposure to the U.S. cotton textile industry, apparel makers in the Western Hemisphere and CCI’s COTTON USA Program.”
The winning pair of men’s jeans, designed by Stephanie Hartwig, sported a zigzag pattern, while the winning women’s jeans, created by Becca Pierce, featured a profile of a woman’s face in an art nouveau style on the rear pockets. The competing students designed their jeans using U.S. cotton-rich denim from a Littlefield, Texas, mill owned by Plains Cotton Cooperative Association (PCCA).
COTTON USA will sponsor a visit by the two winning designers to the Colombiamoda trade show in Medellin, Colombia, July 27-29 to promote U.S. cotton-rich jeans and give them a comprehensive view of the industry, from fiber to processing to brand to retail. The COTTON USA stand at this important apparel trade show highlights U.S. cotton yarns and fabrics from COTTON USA Sourcing Program member mills. Attendance at Colombiamoda will give the winning student designers the opportunity to learn about the U.S. cotton textile industry and garment manufacturing companies throughout the Western Hemisphere and to serve as ombudsmen for COTTON USA at this important regional show.
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