"The Shirt Boys" Show Off COTTON USA Collection at London Fashion Week

"The Shirt Boys" Show Off COTTON USA Collection at London Fashion Week

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At London Fashion Week, COTTON USA sponsored design duo palmer//harding. Known as "The Shirt Boys," Levi Palmer and Matthew Harding have established a reputation for reinventing the classic cotton shirt. Their innovative approach to design and passion for high quality fabrics and fibers make them the perfect partners for COTTON USA.

“By working with U.S. cotton, we know that our collections are made from high-quality fabrics and the cotton we use is responsibly produced – which is such an important part of our values,” palmer//harding said.

palmer//harding presented its AW17 collection, featuring stunning pieces made with U.S. cotton fabric. A large number of buyers from global brands and retailers joined the show, including Burberry, Net-a-Porter and Matches. Also attending were industry media, writers and influencers, including ELLE, Sunday Times, Huffington Post, and Alexandra Shulman, British Vogue editor.

COTTON USA also provided buyers from selected brands and retailers with exclusive access to the palmer//harding presentation at London Fashion Week. COTTON USA’s guests, including representatives from Tesco, Paul Smith, John Lewis and Alexander McQueen, attended the show and had the opportunity to go backstage and meet the designers. The activity allowed COTTON USA to deepen relationships with key target brands and retailers, as well as showcase its high fashion credentials.

Click here to view a video on COTTON USA's collaboration with palmer//harding.