"A Cotton Love Story" Video Goes Viral in Germany
COTTON USA produced and launched “A Cotton Love Story” viral video in Germany to connect with consumers and showcase reasons why people love U.S. cotton. The video already has more than 62,200 views on YouTube and overwhelming coverage on social media.
COTTON USA explains the concept behind the video on its YouTube page: “Like no other fiber, U.S. cotton inspires passion and ignites a desire to make everyday moments full of possibilities.”
COTTON USA bloggers/ambassadors promoted “A Cotton Love Story” with postings on blogs, Facebook, Twitter, Google+, Instagram and other social networks, reaching a total monthly readership of 270,000 consumers. Some examples of the fashion, beauty and lifestyle blogs promoting the video include: Andy Sparkles, Purple Glory and Blond&Schlau.