Brandix Textiles Becomes First COTTON USA Licensee In Sri Lanka
COTTON USA signed Brandix Textiles Limited as its first licensee in Sri Lanka, a developing market for U.S. cotton exports. Brandix Textiles is one of Sri Lanka’s largest textile manufacturers and supplies high quality woven finished fabrics to leading global apparel brands.
“Brandix is a top quality fabric and apparel manufacturer with established sourcing partners in the COTTON USA supply chain, so the company is a natural fit for our licensing program,” Cotton Council International (CCI) Executive Director Bruce Atherley said. “Launching a COTTON USA licensee in Sri Lanka will establish a greater presence for U.S. cotton in South Asia and strengthen the U.S. cotton supply chain.”
Brandix Textiles’ COTTON USA license covers 400,000 square meters of 100 percent U.S. cotton woven fabrics. Brandix currently sources the majority of its greige fabrics from COTTON USA-licensed mills in Pakistan, ensuring the U.S. cotton content and giving them a high quality product to start with.
Usage of the COTTON USA logo is restricted to quality products consisting of at least 93 percent cotton fiber, with at least 50 percent U.S. cotton if sold outside the United States. In addition to having strong consumer awareness and preference for COTTON USA, more than 50,000 product lines and 3 billion products have carried the name COTTON USA since 1989.
Brandix officially joined the COTTON USA licensing program in December 2015. Brandix previously participated in the 2013 COTTON USA Supply Chain Marketing Conference in Dubai, which brought together 54 companies under one roof to develop new business opportunities for U.S. cotton. Brandix met with COTTON USA fabric licensees, garment companies, and international brands and retailers at the event, making strong COTTON USA supply chain connections.
Brandix is also a Cotton LEADS™ partner. The Cotton LEADS™ program, initiated by Australia and the United States, offers manufacturers, brands and retailers a reliable cotton supply chain solution and confidence that their raw material is responsibly produced and identified.