CCI Japan Kicks Off “Living with Cotton” Retail Promotion

CCI Japan Kicks Off “Living with Cotton” Retail Promotion

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Cotton Council International’s (CCI) four-month retail promotion with nine COTTON USA licensees is expected to generate approximately $15 million in sales of U.S. cotton-rich apparel.

Participating licensees include: Gunze, Nishikawa Sangyo, EDWIN, Kinno Towel, Eddie Bauer Japan, Be Good Company, Oguri, GSM Japan and UNY. CCI will announce the promotion through newspaper advertisements and point-of-sale materials installed at 4,000 retail stores in Japan.

CCI’s promotions with the COTTON USA Mark help consumers identify quality products made of U.S. cotton fiber.