CCI Launches COTTON USA Home Textile Promotion in Japan
CCI launched a COTTON USA promotion with licensee Nishikawa Sangyo, the largest home textile and bedding brand in Japan.
Nishikawa Sangyo expects more than $3 million in sales during the promotion, a 20 percent increase from the same period of previous year.
The four-month retail promotion consists of proof-of-purchase lucky draw and direct mail. CCI will announce the promotion through major national newspaper advertisement and point-of-sales materials installed at approximately 300 stores.