CCI President Dahlen Hancock Updates Directors at Mid-Year Board Meeting
Cotton Council International (CCI) President Dahlen Hancock, a producer who has a farming operation located just south of Lubbock, Texas, updated directors on CCI's activities at the recent NCC Mid-Year Board Meeting in Charleston, S.C. He shared his firsthand impressions of Cotton Days in Asia and the Executive Delegation to Latin America, and explained that the work CCI is doing in U.S. cotton export markets translates into more demand for our product through the supply chain.
“As a U.S. cotton producer who typically only sees the production end of the supply chain, I was amazed to participate in the astounding array of overseas promotional events for our fiber,” Hancock said. “I had the opportunity to speak directly with the local industry and express my appreciation for their business and reinforce U.S. cotton’s promise of excellent quality and responsibly produced fiber.”
Hancock said that the trips also gave him an opportunity to thank CCI's customers for their business, have discussions about what issues are important to them and address how the U.S. industry could better supply their needs. He mentioned the outlook for the upcoming crop, prices, sustainability, contamination and trade agreements as key issues for U.S. cotton exports.
He noted that as consumer demand and exports continue to be vital to maintain U.S. cotton’s profitability (95% of the fiber grown in the U.S. is exported either as fiber or yarn) and the business success of U.S. cotton’s partners, it’s critical that CCI continues the high caliber of promotion and visibility for COTTON USA and cotton in general.
“The cotton I grow in Texas could be spun into yarn in North Carolina, then shipped to China to be woven into fabric, and from there go to Vietnam to be made into a pair of jeans that is sold in London,” Hancock said. “CCI is pushing and pulling that fiber every step of the way and will continue to develop innovative programs in support of U.S. cotton around the world.”