CCI President Keith Lucas Updates Directors at Mid-Year Board Meeting
Cotton Council International (CCI) President Keith T. Lucas, a Garner, N.C., cooperative official, updated directors on CCI's activities at the recent NCC Mid-Year Board Meeting in Memphis, TN. He shared his experiences at Cotton Days in Asia and the Executive Delegation to Indonesia and Vietnam, and explained that the work CCI is doing in U.S. cotton export markets translates into more demand for our product through the supply chain.
“Even though I am not new to COTTON USA activities, I was again amazed to participate in the astounding array of overseas promotional events for our fiber,” Lucas said. “I had the opportunity to speak directly with the local industry and express my appreciation for their business and reinforce the U.S. cotton’s promise of excellent quality and responsibly produced fiber – messages that continue to be important in the face of competition from other fibers and other suppliers. It is not an easy time for travel or being present with a USA message in some of these countries, but it is very important for us to be out there as industry representatives and staff reinforcing our message and servicing our customers.”
Lucas said that the trips also gave him an opportunity to meet with important customers of U.S. cotton in each country, tour textile mills and garment facilities, and gather information that will help our industry better service our customers. He also addressed future opportunities for U.S. cotton to increase its market share in Bangladesh, where CCI hosted a U.S. cotton information seminar for mills and manufacturers and then held the first Cotton Day in that country. Lucas added that CCI is planning to roll out Cotton Days in more countries starting next year.