COTTON USA Ad Targets Young Parents in Germany
A COTTON USA advertorial on a leading German website, targeting young parents, introduced U.S. cotton as a fiber for life and highlighted the U.S. cotton industry’s leadership in producing high quality cotton fiber in a responsible manner.
After almost three weeks, the promotion with Germany publication house Gruner+Jahr and its leading parenting site www.eltern.de has already led to nearly 984,800 total consumer impressions, as well as 1,000 clicks on www.cottonusa.de.
Some 62% of the www.eltern.de users are between ages 20-39, while 86% of users are 49 or younger. The site gets 1.9 million visits and 12.5 million page impressions per month.
The COTTON USA partnership with Gruner+Jahr also includes teasers and ad bundles on a series of online magazine portals—including, fashion, lifestyle, living, travel, art and news —all linking back to the COTTON USA advertorial.