COTTON USA Conducts Sales Training in Thailand

COTTON USA Conducts Sales Training in Thailand

posted in:

COTTON USA held a sales training seminar with two home textile licensees in Thailand, Cannon and Linen House, to educate their salespeople about the benefits of cotton, U.S. cotton and the new COTTON USA logo and brand values. 

Sales staff will pass on these selling points – including the purity, quality and responsiblity of U.S. cotton, as well as the fiber’s unique strength and color retention ability – to consumers.

More than 120 salespeople attended, and evaluation results show that attendees highly rated the information provided at the seminar.