COTTON USA Creates Networking Opportunities for U.S. Mills at Colombiatex
The COTTON USA Sourcing Program promoted the U.S. cotton textile industry at the 29th annual Colombiatex trade show, held at the Plaza Mayor Convention Center in Medellin, Colombia. Six U.S. mills participated in Colombiatex with COTTON USA: Cotswold Industries Inc, Frontier Spinning Mills, Keer America, Milliken, Parkdale and Zagis. Colombiatex had more than 20,000 visitors and 500 exhibitors from 24 different countries.
The COTTON USA Sourcing Program held an industry networking event during the second day of the fair to strengthen relationships and create business opportunities between its 14 U.S. member mills and representatives of the most important textile companies from the region. Key contacts from 40 companies from the textile industry attended the event.
Colombiatex also featured an exhibition of the following companies producing uniforms in the Andean Region with U.S. cotton-rich fabrics: Industrias Nettalco S.A. and WTS from Peru, as well as Inducon, Dotamos, Innova, Comercia and Masiva from Colombia.
The COTTON USA booth featured an interactive wall with U.S. cotton fiber, in addition to the brand promise: “COTTON USA: The Cotton The World Trusts.” The COTTON USA Sourcing Program displayed the joint logo and its 14 U.S. mill logos on the booth, as well as on 8,000 bags, in exhibitors’ guides and on signage throughout the fair.
During the show, COTTON USA invited representatives from the “Hoteles Estelar,” a local chain with 64 hotels, to visit the booth to learn more about its new hospitality initiative and U.S. cotton suppliers.
Cotton Incorporated also conducted two educational conferences: “MILLENIALS BEYOND AGE: TRENDS IN GLOBAL AND U.S. RETAIL.” Additionally, Nicolas Vergara, an expert from Brujita, discussed “MILLENIALS: A DISRUPTION SOURCE IN FASHION INDUSTRY,” while Sebastian Echavarria, Senior Consultant for Garments for the U.S. Market from Procolombia, presented “OPPORTUNITIES FOR COTTON GARMENTS IN THE AMERICAN MARKET.”