Cotton: An Engine of Growth for the Indian Textile Industry
More than 50 delegates representing the cotton textile value chain in India attended an invitation-only COTTON USA seminar in Bengaluru to explore how cotton can further propel growth in the Indian textile industry.
Eight COTTON USA licensees—Arvind Ltd, Vardhman Group, GTN Textiles, Ambika, Morarjee, GTN Industries, SA Anandaan and Arun Textiles—participated in the conference. These mills shared their experiences with using COTTON USA and how the consistency of U.S. cotton has been beneficial in improving their product quality and delivering better financial performances.
Prominent mills, apparel manufacturers, brands and retailers also participated in the seminar, including: Tessitura Monti, Himatsingka, Gokaldas Exports, Shahi Exports, Gokaldas Images, Nabira Exports, Madura Fashion and Lifestyle, ITC Lifestyle, Levi’s and Columbia Sportswear. FREECULTR, the first online brand to promote COTTON USA products in India, also joined the session.
The COTTON USA seminar session presented useful insights on the cotton textile industry in India from industry experts and key decision makers. A panel discussion brought together experts from each segment of the textile supply chain to discuss how successful partnerships can be formed among the upstream and downstream players to propel growth in the textile and clothing sectors.
Mr. David Collins, Cotton Council International (CCI) Senior Advisor, presented an economic outlook on cotton. Mr. Marc Lewkowitz, Supima Executive Vice President, shared his thoughts on responsible production and adopting the right manufacturing practices. He also briefed participants on the present supply-demand scenario of ELS cotton and moderated a session on the future of ELS cotton in context to consumption in India.
Supply chain identification is emerging as a critical attribute. Mr. Thomas Gladtke, Director of Textile and Apparel Sales at Applied DNA Sciences Lab, presented “Fiber Typing Technology” to fuel this dialogue.
Dr. K. Selvaraju, Secretary General of The Southern India Mills Association, addressed the importance of cotton to the Indian textile industry. Mr. Ashish Jhalani, a founding member of eTailing India, gave a presentation on the opportunities for retailing apparel online, as new channels such as e-commerce are gaining momentum, and how cotton products could find the appropriate channels to reach consumers.