COTTON USA Helps Italian Consumers Choose the Right Cotton Outfit

COTTON USA Helps Italian Consumers Choose the Right Cotton Outfit

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Is there a formula for the right outfit? To sort out consumers’ everyday "outfit dilemma," COTTON USA teamed up with psychologist Maria Beatrice Toro to identify, through research, the most suitable outfit for different occasions.

COTTON USA then asked designer Antonio Pitagora, nominated by Pitti Immagine as "The Latest Fashion Buzz," to create a collection of sketches of cotton outfits to inspire consumers.

Pitagora’s urban style and his constant pursuit of quality materials helped emphasize U.S. cotton’s versatility and quality. His eight original creations are the direct outcome of specific psychological perspectives provided by Dr. Toro.

The sketches, alongside the survey results, were presented at a media preview event held in Milan. Fashion, lifestyle and trade editors from publications such as Elle, Fashion IllustratedFashion MagazineClass TV Moda and more attended the event. They represent a total reach of 2.7 million.