COTTON USA Invites Consumers in Colombia to Love Cotton

COTTON USA Invites Consumers in Colombia to Love Cotton

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COTTON USA launched its global "Love My Cotton" campaign in Colombia, encouraging consumers to love U.S. cotton, a natural fiber born from the earth.

InFashion Magazine in Colombia published editorial content with COTTON USA, showcasing the history of the white shirt and the "sport chic" trend. The magazine featured photos of U.S. cotton garments made by COTTON USA licensees Gef and Punto Blanco.

COTTON USA will communicate the campaign in Colombia through its website, as well as its Facebook, Twitter, Instagram, Pinterest and YouTube accounts. COTTON USA also launched the global hash tag "#lovemycotton" to connect with consumers and invite them to express their love for U.S. cotton.