COTTON USA Launches “Love My Cotton” Retail Promotion in Japan
Twelve COTTON USA licensees expect to generate $28 million in sales of U.S. cotton-rich apparel during a four-month retail promotion with COTTON USA in Japan.
Cotton Council International's (CCI) promotions with the COTTON USA logo help consumers identify quality products made of U.S. cotton fiber. Participating licensees include: Gunze, Daiwabo Nue, Nishikawa Sangyo, Edwin, Kinno Towel, Eddie Bauer Japan, Be Good Company, ZazaHoraya, Rubber Soul, Egoist, Ono Iryo and Anrealage.
CCI will announce the COTTON USA promotion through newspaper advertisements and point-of-sale materials installed at 3,700 retail stores in Japan.