COTTON USA Launches Branded Hotel Linen Collection in the Chinese Market
COTTON USA and its home textile licensee Jiangsu SIDEFU Textile Co., Ltd. launched the first COTTON USA branded hotel linen collection at the 88-room Shanghai Qingfu Pushang boutique hotel on March 11. The high quality U.S. cotton collection includes 600 sheet sets, 1,000 pillow sets, 2,000 towels and 500 bathrobes which prominently feature the COTTON USA Mark.
SIDEFU provides superior linens for many famous hotels – such as Starwood, Hilton and InterContinental – and has become the leading brand in the hotel linen industry in China. SIDEFU has also recognized the growing potential for the boutique hotel industry in China, and cooperation with Qingfeng Pushang Hotel is the first step toward business development for U.S. cotton linens in this promising market segment.
Mr. Zhang Hua, SIDEFU General Manager and Engineer, recognizing the partnership’s huge potential both in China and globally, indicated that this is only the start for COTTON USA + SIDEFU hotel linen collections and that SIDEFU plans to include U.S. cotton in its future product developments.
After testing hotel products made with U.S. cotton, SIDEFU found that not only could they stand up to the rigid laundry performance specifications for premium hotels, the products could last at least 15% longer, thus reducing overall procurement costs to hotels. And, because COTTON USA branded products are traceable throughout the supply chain, hotels can choose to use the COTTON USA Mark, directly adding value to the consumer.
The kick-off event attracted some 80 guests, including Mrs. Celine Yang, Secretary General of “The World Hotel Alliance”; Mr. Sun Changjiang from Giant Group; Mr. Gan Quan, a nationally renowned calligrapher and painter; and representatives from 25 media outlets.