COTTON USA Partners with Girbaud on New Jeans Collection
COTTON USA and Marithe e Fracois Girbaud introduced a fashionable new U.S. cotton jeans line named “OVERVIEW” in Colombia. Marithé Francois Girbaud labeled 1,000 pairs of jeans with COTTON USA hangtags.
The promotional campaign incited consumers to try on the new jeans through the tagline “Explore, Love and Feel a Girbaud - Made with U.S. Cotton,” connected with the COTTON USA “Love My Cotton” campaign.
The COTTON USA logo had widespread presence at 43 stores nationwide from April 19-April 26. Additionally, digital platforms such as Facebook, Twitter and Google featured the new collection. The launch had a Facebook reach of more than 403,200. Mobile devices were the main the traffic source using Google, achieving 27,120 clicks.