COTTON USA Promotes U.S. Cotton Towels with Christy UK

COTTON USA Promotes U.S. Cotton Towels with Christy UK

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COTTON USA and towel manufacturer Christy launched a new social media campaign in the UK showcasing high quality towels made with Supima cotton.

Bloggers led the campaign—putting together eight styles, from "city chic" to "vintage"—and publicized it on UK social media including Facebook, Twitter and YouTube.

COTTON USA and Christy released two promotional videos as part of the campaign. The first video showed viewers how to achieve hotel-chic and save space at home with a simple step-by-step towel folding guide from Julia Hewitt, towel designer at Christy. The second video described the heritage and innovation behind the COTTON USA and Christy collaboration.

To further engage consumers, Christy sent emails to its customers promoting a competition to win COTTON USA-branded Christy towels.