COTTON USA Showcases Quality Cotton at Paris Trade Shows
While continuing to promote U.S. cotton and offer sourcing support to major apparel industry players at the Texworld and Première Vision trade shows in Paris, COTTON USA provided information on responsibly-produced U.S. cotton and global cotton market developments.
COTTON USA exhibited with Supima at Texworld and jointly exhibited with Cotton Incorporated at Première Vision. The shows – representing the largest combined exhibition of the world’s apparel manufacturers – provided a venue for COTTON USA to promote U.S. cotton and its global marketing and licensing program. Thirteen companies from China, India, Turkey and Bangladesh expressed interest in becoming COTTON USA licensees.
Additionally, 20 COTTON USA-licensed mills from China, India, Hong Kong, Indonesia, Pakistan, Thailand and Turkey displayed their products at Texworld.
International brands and retailers visited the booths, including: Marks and Spencer, La Redoute, John Lewis, Gerry Weber, Artsana and Wolford. Approximately 69,810 visitors from 124 countries attended both fairs, with a total of 2,885 exhibitors from more than 60 countries. Texworld reported an increase of visitors of 6.9% and Premiere Vision of 2.3%.
In addition to sourcing support and COTTON USA licensing, the booths also supplied information on the Cotton LEADS™ program and global developments in the cotton and apparel sectors. Various segments of the cotton textile supply chain met at the booths, and COTTON USA helped buyers and manufacturers looking for cotton garments and cotton yarn suppliers to identify new business contacts.