COTTON USA Sourcing Program Highlights U.S. Mills at Colombiatex
The COTTON USA Sourcing Program promoted the U.S. cotton textile industry at the Colombiatex trade show in Medellin, Colombia, from Jan. 26-28. Nine U.S. mills participated with COTTON USA: Cotswold Industries/Central Textiles; Frontier Spinning Mills; Keer America Corporation; Milliken; Mo Caro Dyeing & Finishing, Inc.; Parkdale; Shuford Yarns; Tuscarora Yarns; and Zagis USA. In its 28th year, Colombiatex finished with $306 million in business expectations, 500 exhibitors and more than 20,000 visitors from 24 countries.
In order to increase the visibility of COTTON USA during the show, the Sourcing Program displayed the joint logo and its 16 member U.S. mill logos on the booth, as well as on 8,000 bags and exhibitors’ guides given to attendees. COTTON USA also promoted its “I LOVE MY COTTON” campaign, giving attendees ten reasons to fall in love with U.S. cotton.
More than 45 key textile industry contacts attended a COTTON USA-sponsored industry meeting during the second day of the fair, in order to strengthen relationships and create business opportunities with the 16 Sourcing Program mills.
Cotton Incorporated also participated in Colombiatex, conducting three conferences on trends for Spring/Summer 2017 and denim. The U.S. cotton booth also provided information on the COTTON UNIVERSITY™ initiative and the Cotton LEADS™ program.
Concurrent with Colombiatex, COTTON USA and Cotton Incorporated participated in one-on-one conferences at the headquarters of five key companies in Colombia: Falabella Colombia S.A. and Comercializadora Arturo Calle S.A., Confecciones Leonisa S.A, C.I. JEANS S.A. and Permoda S.A.
About 235 people from the companies' purchasing, sourcing and design departments received information about fashion forecasting, the usage of cotton fiber in different product categories, the U.S. market and consumers´ behavior globally. At the end of the sessions, participants received a package with fabric swatches to develop new cotton products.