COTTON USA Sponsors "Superman" TV Drama in Taiwan
COTTON USA will sponsor a "Superman" TV drama in Taiwan that Chung T'ien Television (CTi TV) will broadcast for three months during Sunday prime time. The TV show will feature the COTTON USA logo on screen for four hours on TV, netting a return-on-investment of more than 422%.
The TV drama features four families and shows how a father takes care of his triplets. The families wear cotton clothing throughout the show. The program will air on CTi TV on Sundays from 8:00-10:00 p.m. and the CTi Entertainment channel from 10:00 p.m.-12:00 a.m. in Taiwan.