COTTON USA Sponsors Emerging Designer at London Fashion Week
COTTON USA’s annual London Fashion Week campaign has drawn to a close for another season, following the sponsorship of emerging designer Faustine Steinmetz for Autumn/Winter 2016. Steinmetz unveiled her collection at the TATE Britain with more than 190 guests in attendance, consisting of international buyers industry writers, bloggers and influencers, working to achieve greater brand recognition with a variety of fashion industry insiders.
Global media coverage of Steinmetz’s presentation resulted in an overall readership of more than 79 million worldwide. To round off the campaign, COTTON USA partnered with popular women’s fashion magazine Marie Claire to host an exclusive competition. With an online reach of more than 1.0 million opportunities-to-see, the competition offered fashion-hungry readers the chance to win an exclusive consultation with Steinmetz, plus a bespoke piece from the show, which received about 6,600 entries.
Across COTTON USA social platforms, London Fashion Week content resonated strongly with key audiences, which resulted in increased engagement across multiple platforms throughout the campaign. The content generated 829 new Facebook fans and 290 likes on fashion related tweets. The Marie Claire competition also proved popular across social media, pulling through an engagement rate of 1.11% - high for fashion audiences on Twitter- and reaching 890,000 followers on Facebook.