COTTON USA Spots Emerging Cotton Fashion Trends at Italian Trade Show
COTTON USA and well-known Italian fashion webzine Man in Town (50,000 monthly visitors) attended the Pitti Uomo trade show in Florence, Italy, to investigate new trends in men’s fashion and assess the potential of COTTON USA in 2015 fashion collections. Pitti Uomo is an important platform for men’s clothing and accessory collections, with 35,000 visitors, of which 24,000 are buyers.
The most interesting interviews and catchy street styles formed part of a COTTON USA video pointing out how cotton remains fashionable, versatile and perfect for every season.
After interviewing buyers, designers, fashion expert and media, three main trends emerged: "Urban Chic," "Built Minimalism" and "Hiking Dandy." These three different styles allow the metropolitan man, classy or sporty, to find his ideal look using quality cotton garments.
The whole project has also been documented through Man in Town daily reports, Facebook live postings and street style galleries to engage consumers in social media conversations about cotton. A full report of the project has also been published on the Huffington Post Italy. This project garnered a circulation of 274,000.