COTTON USA TV Promotion Increases Sales for Home Textile Brand JOES HOME
COTTON USA joined its home textile licensee JOES HOME for a TV sales promotion, a first for COTTON USA in China. The live broadcast led to sales of about 1,200 U.S. cotton-rich bedding sets, with an additional 170 sets sold post-show through the website and other platforms.
CCI China and Northeast Asia Director Karin Malmstrom appeared as a special guest on the Oriental CJ TV program, a shopping platform consisting of TV programs, online broadcasting and catalogs, to promote COTTON USA. Her filmed introduction of COTTON USA ran jointly with a JOES HOME commercial. The Oriental CJ TV program broadcast the 40-minute program on July 23.
JOES HOME will continue to conduct its sales and promotion events through the Oriental CJ platform, and will also promote COTTON USA and educate consumers about the benefits of U.S. cotton.