COTTON USA TV Sponsorship in Korea Targets Millennials
COTTON USA sponsored four episodes of “Hyoni TV Jeju Trip,” an online TV show in Korea, to highlight U.S. cotton’s contemporary and stylish attributes to millennials in Korea, Taiwan, Thailand, Indonesia and China. The sponsorship led to 119 million consumer impressions in June and July 2016.
The web and mobile TV show featured celebrities wearing cotton clothes for travel and elaborated on the the benefits of U.S. cotton. The COTTON USA Mark gained visibility through JTBC Cable TV, Naver TVCast Portal, China TenCent, social media, and print and online magazines.