COTTON USA and "Baby Fresh" Promote E-Commerce Site in Colombia
COTTON USA and its licensed brand Baby Fresh joined efforts to promote an e-commerce site where consumers can purchase U.S. cotton-rich Baby Fresh garments.
To drive traffic to the e-commerce site, COTTON USA and Baby Fresh launched three videos on YouTube, Facebook, Instagram, Pinterest and Twitter targeting young parents. The videos show babies and children wearing cotton garments at different moments in their daily lives.
The videos promote U.S. cotton's benefits and aim to motivate consumers to use COTTON USA products for their children and visit the e-commerce site.
Across the COTTON USA and Baby Fresh social media channels, the videos have already achieved more than 165,200 views and about 500 clicks to the Baby Fresh e-commerce platform.