COTTON USA in Fashion in London
Cotton Council International (CCI) selected design duo palmer//harding for its prestigious COTTON USA London Fashion Week sponsorship. COTTON USA’s support of fashion designers communicates U.S. cotton’s quality, versatility and high fashion credentials to consumers.
Before the show, COTTON USA secured two competitions with Marie Claire (readership: 1 million) and In Style UK (readership: 350,000) to win tickets to the presentation event.
The presentation was a huge success, with international buyers representing retailers such as Bergdorf Goodman, House of Fraser, Neiman Marcus and My Wardrobe, and included 72 journalists with a combined readership of 509.6 million.
Some top tier media attendees include: BBC News Online (readership: 52 million), Vogue (readership: 1.7 million), The Daily Telegraph (readership: 550,000), Tank (readership: 60,000) and Elle UK (readership: 550,000).
To further promote the benefits of using premium U.S. cotton within the fashion industry, COTTON USA will run a post-show competition with Stylist readers offering the chance to meet the designers and win an exclusive garment designed by palmer//harding made using U.S. cotton fabric.
COTTON USA also produced an online video featuring an exclusive interview with Levi Palmer and Matthew Harding and footage from their Autumn/Winter 2014 collection at London Fashion Week.