Cotton Council International Launches New Brand Identity
Cotton Council International (CCI) is revitalizing and relaunching its 25-year old flagship brand, COTTON USA.
Since 1989, over 50,000 product lines and 3 billion products have proudly carried the name COTTON USA. That translates into about 100 million bales of cotton.
“Our brand has been highly successful,” CCI President Jordan Lea said. “However, the global marketplace has changed dramatically and become more competitive because petroleum-based fibers are often cheaper. The new generation of consumers needs to hear why cotton is such a wonderful product and why U.S. cotton is the premier cotton.”
In addition to a new logo, the relaunch includes a revitalized brand vision emphasizing purity, quality and responsibility, as well as new promotional and merchandising tools, which will be rolled out in stages, globally over the next year. CCI has also officially launched its COTTON USA social media platforms to increase global awareness of the brand. Follow COTTON USA on Facebook, Twitter, Instagram and Pinterest to learn more.