Cotton’s Revolutions Strategic Thinking Session Explores Future Market Realities

Cotton’s Revolutions Strategic Thinking Session Explores Future Market Realities

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Megatrends including a growing population, shifts in global wealth, scarcity of resources, economic integration and breakthroughs in technology could result in new market realities by 2024, according to 22 experts who convened in Scottsdale, AZ, on Nov. 10, 2014, for a Cotton’s Revolutions strategic thinking session.

The experts, who are forward-thinking industry leaders in the fiber, manufacturing, retailing and technology sectors, anticipate evolved market realities in the cotton-textile-apparel supply chain 10 to 20 years from today, based on specific changes in today’s marketplace.

CCI intentionally designed the Cotton’s Revolutions session to maintain thinking and discussion at a high level, and with an outlook at least a decade into the future. The session also aimed to isolate megatrends rather hone in on short-term market fluctuations. Overall, the Cotton’s Revolutions initiative explores how four main “revolutions”—including resource management, economic integration, technology and governance—impact the global cotton supply chain.

The foundation for the Cotton's Revolutions is the Seven Revolutions concept developed by the Center for Strategic and International Studies (CSIS) in Washington, DC. The initiative began with a series of regional focus groups located in Atlanta, Frankfurt, Dubai and Hong Kong, and a global focus group in the United States, all of which brought together top industry leadership to discuss the Seven Revolutions as they relate to the cotton industry.