Fashion Designer to Create U.S. Cotton Collection for London Fashion Week
COTTON USA awarded Faustine Steinmetz, a Parisian-born designer, its highly coveted London Fashion Week sponsorship. The renowned advocacy program encourages new designers to showcase their talent and bring the vision for their collection to life through the versatility of U.S. cotton.
“I couldn’t think of a more fitting partnership for my brand than COTTON USA," Steinmetz said. "Knowing that the fibers I am using to hand make my designs have been responsibly sourced is very important to me, and the fact that it is such a versatile fiber means I have room to be creative with my designs.”
Now entering its 12th year, the sponsorship program has been a valuable platform to position U.S. cotton as a preferred fiber in the latest fashions. Former recipients of the COTTON USA sponsorship include Richard Nicholl, Meadham Kirchhoff, PPQ, Preen, Louise Gray, palmer//harding and Lucas Nascimento.
A previous recipient of the TopShop NEWGEN initiative, Steinmetz puts her own twist on iconic pieces by making every single item by hand, including weaving her own fabric. Every garment is meticulously created, with each fabric handwoven using a traditional handloom in her London studio. This attention to detail to create quality, long-lasting garments is just one of the merits that made Steinmetz a great fit for the COTTON USA sponsorship.
Steinmetz explained: “We reproduce everyday pieces, like the forgotten denim found in your dad’s wardrobe, except that we hand make them from scratch.”
Steinmetz began her studies at Atelier Chardon Savard in Paris before moving to London to complete her master's degree at the prestigious Central Saint Martins, under the guidance of Professor Louise Wilson, appointed Officer of the Order of the British Empire (OBE). Having worked for the likes of Jeremy Scott and Henrik Vibskov, she set up her label in early 2013 after acquiring her first handloom. All of Steinmetz’s pieces are made in accordance with her belief in craftsmanship over trend. She believes that industrial pieces can be created using artisanal techniques, and are just as worthy of hundreds of hours of attention as haute couture dresses.