Italian Fashion Bloggers Focus on COTTON USA
Three high-profile bloggers in Italy have partnered with COTTON USA to showcase cotton's versatility in fashion. COTTON USA will leverage these style-setters' fan bases to engage consumers in social media conversations about fashionable cotton apparel.
COTTON USA has tasked Alessia Milanese (The Chili Cool), Elisa Taviti (My Fantabulous World) and Lucia del Pasqua (The Fashion Politan) with creating three collections of cotton outfits: red carpet, trendy and casual-chic. COTTON USA will feature the collections on its social media channels in December 2014.
These three fashion bloggers have a combined 63,170 followers on Instagram, 101,900 Facebook fans and 733,440 monthly readers.