Italian Style Expert Shares Design Tips Using COTTON USA Home Textiles
Paola Marella—architect, real estate consultant and television host—shared tips on how to "change your home, without changing home" in a new TV campaign from COTTON USA.
Zucchi Home Fashion and Bassetti Home Innovation joined COTTON USA on the show, “Real Time,” in four style episodes led by Marella. The shows highlighted the style and high quality of COTTON USA-branded Zucchi and Bassetti home textile collections made of U.S. cotton.
"We are very pleased with this special TV campaign scheduled on Real Time," Stephanie Thiers-Ratcliffe, international marketing manager of COTTON USA, said. "For us, this is further confirmation of the importance of a lasting and valuable partnership. For several years now, Zucchi and Bassetti have preferred American cotton for collections of recognized quality and creativity.”
During the four episodes, aired for two weeks, Marella showed how to liven up your home with a simple a touch of fantasy combining new styles, colors and inspirations, as well as quality fabrics. All Zucchi and Bassetti collections featured in the style episodes are already available in the two brands’ flagship stores.
Each episode featured one of the COTTON USA-branded collections: (1) Zucchi Easy Chic, a world of romantic elegance, soft colors and floral designs; (2) Zucchi Collection, a real journey through the history of the textile between floral, geometric and pictorial from Art Nouveau to Art Deco; (3) Bassetti Granfoulard, Bassetti tradition revisited in a modern way and inspired by the colors and landscapes of Salento; and (4) Bassetti Life, with chromatic and textural effects, where color is the real star, thanks to the modern design of Pantone.
In addition to the Discovery Italy group TV channel, the campaign will also span the web and social channels of Real Time, Zucchi, Bassetti and COTTON USA Italy.