Key Customers to See U.S. Cotton’s Advantages

Key Customers to See U.S. Cotton’s Advantages

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Textile manufacturing executives representing 18 countries will visit the U.S. Cotton Belt September 27-October 3 to get a close look at how U.S. cotton is produced, processed and marketed. This biennial COTTON USA Orientation Tour is sponsored by Cotton Council International (CCI), the export promotions arm of the Memphis-based National Cotton Council (NCC).

CCI President Dahlen K. Hancock, a Ropesville, Texas, cotton producer, said, “For nearly half a century, the Orientation Tour has been an excellent vehicle for furthering the U.S. cotton industry’s reputation as a reliable supplier and for helping U.S. cotton capture additional market share. I believe this year’s tour will help the participating foreign textile manufacturers develop an even deeper appreciation for U.S. cotton fiber quality and our industry’s timely delivery system.”

Represented on this 39th Orientation Tour will be executives from 29 companies from Bangladesh, China, Colombia, Costa Rica, Ecuador, Ethiopia, Honduras, India, Indonesia, Japan, Korea, Mexico, Pakistan, Peru, Taiwan, Thailand, Turkey and Vietnam. These companies are expected to consume about 3.1 million bales in 2015 while U.S. cotton exports to those companies are estimated at about 1 million bales.

The represented countries consume about 96.5 million cotton bales per year in their textile mills, which represents about 84 percent of the world’s consumption. The countries import about 29.4 million bales annually or about 85 percent of the world’s total cotton imports.

The Tour participants will visit a cotton farm and gin in the Mississippi Delta, observe cotton research in Mississippi and North Carolina, and see the USDA cotton classing office in Bartlett, Tennessee. They will meet with exporters in the four major Cotton Belt regions and get briefings from CCI, the NCC, Cotton Incorporated, the American Cotton Shippers Association, the Texas Cotton Association, the Lubbock Cotton Exchange, AMCOT, the American Cotton Producers, the Delta Council, the Southern Cotton Growers Association, the Plains Cotton Growers Association, the Western Cotton Shippers Association, the San Joaquin Valley Quality Cotton Growers Association and Supima.

More than 800 textile executives from more than 60 countries have participated in CCI’s Orientation Tour, which was initiated in 1968. Major Tour objectives are to increase U.S. cotton customers’ awareness of the types/qualities of U.S. cotton, help them gain a better understanding of U.S. marketing practices and enhance their relationships with U.S. exporters.