Leading the Way to Responsible Cotton at Intertextile Shanghai Trade Show
Cotton Council International (CCI) and Cotton Incorporated joined forces to promote cotton at the 2014 Shanghai Intertextile Apparel Show in China, with a focus on responsible cotton production and sourcing through participation in the Cotton LEADS™ program.
At the joint booth, the new COTTON USA logo appeared alongside quality products that exemplify the passion of farmers and an industry that spans across the country. Its clean modernity invokes the innovative American spirit and the American values of purity, quality and responsibility: a living ingredient born in the USA from seed, sun and soil.
Cotton Incorporated displayed at the joint booth under the theme of “Discover What Cotton Can Do,” highlighting production innovations, fashion trends, supply chain opportunities and marketing programs.
Supima also displayed its products and services, as well as COTTON USA licensees Central Fabrics Company Limited, Sanyang Textile Company Limited and Wuxi No. 1 Cotton Mill.
This year marks the 20th anniversary of the Intertextile Apparel Fabrics show in China, which has developed into the largest textiles fair in the world with more than 3,800 exhibitors from 30 countries. The show attracted around 70,000 buyers from some 100 countries over four days.
Launched last October, Cotton LEADS™ has been well-received by the industry. This program represents a commitment to cotton that is leading the way in responsible global production practices. As more than 200 partners of the program have attested, recognizing the program and joining as a partner makes them confident the raw material they choose to use is responsibly-produced and identified.