Rise of the "Hiber-Nights" - Brits Prefer Cozy Nights in Autumn
According to new research COTTON USA conducted in the UK, Brits relish cozy in nights rather than social nights out this Autumn. The insights show that as the colder, darker weather approaches, almost two thirds of Brits (65%) prefer a day lounging at home or quiet night in to a night out with friends – for women, this figure rises almost three quarters (72%). The new insights show that more than half (56%) of those surveyed have even been on a night out in Autumn (e.g., a meal, drinks or the cinema) and wished they’d stayed at home instead!
There’s nothing better than coming home from a long, hard day at work and throwing on some comfortable clothes. Therefore, it’s no surprise that for more than one in 10 women (12%), wearing loungewear is one of the little luxuries associated with the colder weather. When choosing this loungewear, more than half (59%) of women prefer to wear natural fibers, such as cotton, over man-made fibers as they are more comfortable (75%), softer against the skin (61%) and breathable (55%).
It can be a depressing time when the clocks go back and the dark nights begin to draw in. However, this is also a time when staying in becomes something we look forward to. According to the research, for one in five British women (20%), the prospect of a hot bath and drying off with a soft cotton towel is the best thing about Autumn.