Shenzhen Hometex Show Features COTTON USA Licensee Shanghai Imagine
COTTON USA licensee Shanghai Imagine Home Furnishings Co., Ltd. promoted U.S. cotton home textiles at the Shenzhen Hometex show in Shenzhen, China, from March 7-10.
Shanghai Imagine’s booth at the show – which focuses on China’s domestic home textile market – featured COTTON USA products from four of its brands: Imagine, Vanderbilt Mansion, Changwu and Ilive. On the first day of the show, Shanghai Imagine introduced its COTTON USA home textile products to interior designers and demonstrated how to select its products for design proposals using an app.
The COTTON USA logo appeared at the booth’s entrance, as well as on 1,800 design boxes and product hangtags. A COTTON USA introduction video played on a continuous loop on two screens.
Although the number of year-on-year visitors declined, which suggests that China's home textile market is still sluggish this year, Shanghai Imagine still had 52,000 people visit its booth. The COTTON USA licensee signed 80 new distributor contracts, widening the network for U.S. cotton home textiles. COTTON USA generated $1.1 million in third party contributions from the show.