Teddy Bear Creates Excitement for COTTON USA in Colombia
Follow that bear! Consumers received vouchers for discounts on COTTON USA baby clothes by following a teddy bear at 17 shopping malls across five cities in Colombia. The bear is the mascot of COTTON USA licensee Baby Fresh, which partnered with COTTON USA to publicize U.S. cotton products to parents across Colombia.
The “Baby Box” retail sales promotion will impact more than 600,000 consumers, inspiring them to buy U.S. cotton-rich garments. At each shopping mall, consumers can visit Baby Fresh booths where the teddy bear mascot interacts with babies, children and parents.
All staff members wear COTTON USA uniforms to assure brand exposure. COTTON USA expanded coverage of the promotion via its website and social media.