U.S. Cotton in Fashion at Colombiamoda
COTTON USA promoted U.S. cotton yarns and fabrics at Colombiamoda, one of the most powerful textile trading platforms in Latin America. COTTON USA has participated in this trade show, called “The Colombian Fashion Week,” for 10 years in order to reinforce awareness of U.S. textile mills among the regional industry. Colombiamoda had more than 23,400 visitors and 12,300 buyers, representing 55 countries.
During Colombiamoda, COTTON USA sponsored “The Vogue Talents Corner” with Vogue magazine to encourage new designers in the region to use U.S. cotton in their collections. Some 90 fashion industry representatives attended the networking event.
In addition, COTTON USA highlighted cotton innovations through the launch of a “DryActive” collection with its licensee brand NEW PROJECT. The activewear collection is made with cotton fiber and Cotton Incorporated's Wicking Windows™ technology, a unique moisture management application for cotton that eliminates the feeling of wet, saturated fabric against the body. At the launch, NEW PROJECT met 55 business contacts, closed two sales and had five visits to its showroom.
COTTON USA also supported an activity with its licensee MARITHÉ + FRANÇOIS GIRBAUD to illustrate its sustainable practices in producing jeans with U.S. cotton, including how it uses laser machines for innovative finishes in the garments.
The COTTON USA Sourcing Program logo had strong visibility at the trade show through branded pavilions, registration packets and an advertorial in the exhibitor’s guide.