Chinese Consumers Love Cotton

Chinese Consumers Love Cotton

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Chinese consumers love wearing cotton and are willing to pay a premium for cotton clothing. According to CCI and Cotton Incorporated’s 2014 Global Lifestyle Monitor survey, 58 percent of Chinese consumers prefer cotton for the clothing they wear most, and 81 percent said they would pay more for clothing made from natural fibers such as cotton.However, consumers have noticed that other fibers are being substituted for cotton in their clothing, and they aren’t happy about it.

Sixty percent of Chinese consumers reported that they are bothered by fiber substitution away from cotton, and 62 percent said they would pay more to keep cotton in their clothing.