COTTON USA Sponsors Bruno Mars Concert in Taiwan
Consumers in Taiwan can connect to COTTON USA this month through a fan favorite event: Bruno Mars' "The Moonshine Jungle Tour" concert in Taipei. CCI kicked off consumer sales promotions in Taiwan with 114 retail brands through a sponsorship of this high profile event.
The promotion of the concert by Bruno Mars, a Grammy Award-winning singer, gives COTTON USA and its brand partners visibility among a global fan base.
CCI aims to instill a preference for COTTON USA in young consumers through this sponsorship, which celebrates the 25th anniversary of the COTTON USA Mark.
The promotion gives consumers the opportunity to buy COTTON USA products and concert receive tickets.