Participants Praise the COTTON USA Brand and Retailer Leadership Summit in Berlin

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Cotton Council International’s (CCI) first global COTTON USA Brand and Retailer Leadership Summit in Berlin, Germany, brought together leaders from top global brands, retailers and sourcing companies to examine the latest developments in the apparel and home textile industry.

Attendees from Europe, Asia and North America said they were impressed by the quality of the speakers, and 79 percent of the attendees agreed that the event assured them that sourcing cotton and cotton-rich products is a viable long-term business decision.

CCI tailored the event specifically for top decision-makers and offered attendees an opportunity to engage with industry experts, trend forecasters and supply-chain innovators on a wide variety of topics ranging from global economic uncertainty and price volatility to increased consumer social awareness and shopping habits, responsible sourcing and traceability solutions.

Engaging speakers increased the audience’s understanding of the complexities and flow of raw material production, supply chain dynamics and consumer marketing. Eighty-two percent of participants said that the COTTON USA Brand and Retailer Leadership Summit provided “a better understanding of the U.S. and global cotton markets” and the “complexity of the cotton value chain” and that attending the conference clearly will benefit their business.

The conference followed two former European Brand and Retailer conferences in 2009 and 2011 and represented the start of a global brand and retailer event to be held at different locations in the future, a new area for the COTTON USA program.