Everyone loves cotton.

It is inviting and genuine, a true fiber born of the earth. It is a medium of personal expression through jeans, dress shirts and everything in between, encouraging individuality around the world, one thread at a time.

The COTTON USA “I Love My Cotton” advertising campaign became a global phenomenon. COTTON USA launched the campaign in key consumer markets to raise consumer awareness and increase retail sales of U.S. cotton products. Activities included retail promotions, social media contests, large-scale advertisements in high-traffic areas around the globe, such as subway stations, billboards and taxis, and interactive consumer events.

Learn Why Our Campaign Stylist Loves Her Cotton: