Can your yoga pants help improve blood flow and recovery time? Yes, with Celliant—a revolutionary concept in workout wear.
Cotton-rich Celliant fabrics utilize a natural blend of minerals embedded into the yarn that are designed to recycle the body’s energy, resulting in increased comfort along with promoting a restful sleep.
Presented by COTTON USA™ at the Première Vision show in Paris, this new idea in workout wear is an example of how U.S. cotton can win in categories traditionally dominated by synthetics. These are the first yoga pants and shirts that improve blood flow for faster recovery times while being super comfortable.
Increases Engergy. Boosts Performance.
Trenton Horinek of Celliant explained, “Celliant is a responsive textile that helps your body. Our product is embedded with minerals that absorb your body heat, converting it into infrared energy, which is extremely useful for the human body. The biggest benefit is creating more blood flow, and we're now an FDA-Determined* medical device so you can say on your packaging that products with Celliant increase localized blood flow and energy, enhance performance and promote quicker recovery.”
Brands, retailers and manufacturers that combine the FDA-determined Celliant technology with greater than 50 percent U.S. cotton also have the benefit of using the COTTON USA™ Mark on packaging. A recent global consumer study conducted in the major consumer markets of the world (North America, China, India and the EU) shows that 80 percent of consumers prefer clothing and home goods that have the COTTON USA™ Mark over generic 100 percent cotton. Two thirds said they would pay more for a product with the COTTON USA™ Mark rather than a generic cotton mark.
“U.S. cotton is a great fit for our technology because we combined the best cotton in the world—a natural fiber that people know, trust and love—with something new that can help relieve exertion, body aches and minor muscle soreness,” Horinek said. “We wanted to find a way to blend U.S. cotton with innovative Celliant technology because all customers are asking what their clothes can do for them, and now we have a blend that fits perfectly.”
Learn more about Celliant at www.celliant.com
Celliant® is a patented technology from Hologenix, LLC.
*The FDA has determined that all Celliant products are medical devices as defined in section 201(h) of the Federal Food, Drug and Cosmetic Act, and are deemed general wellness products.
Disclaimer:
Please note that Cotton Council International (CCI) has no commercial agreement with the companies in this document. Also, CCI does not endorse nor are we able to verify the veracity of the claims or any of the technologies that the companies use. CCI is only working with these companies to showcase potentially interesting technologies that could be used with U.S. cotton for ideas and inspiration only. Any agreement to proceed with one of these companies is solely at your discretion and will not involve anyone from CCI. Thank you.
